Archive for the ‘Case Scenarios’ Category
August 22nd, 2009 | 
Author: Overview
A marketing agency, M1, is contracted create a promotion for instant win prizes for a Coffee Shop franchise with 200 stores nation wide.
Promotion Materials
200 stores are planned to receive batches of promotion cards.
Each promo card has a promo code, where each code may be an instant winner, or not.
Management
In this case, the promo’ codes are used to measure & track the accuracy of free products/services given to customers.
Example Code
1234-ABCD-1234
Question
Who won the instant $250 give away? Which store? Where is the card?
Let’s check the card and printed code for authenticity.
Any Comments?
Posted in 
